How to Get More Bookings for Your Orlando Attraction Without Paying Up Front

Yes, an Orlando attraction, tour or restaurant can get more bookings without paying up front. Booking sites, deal sites and creator visits all charge only when someone books: booking sites usually take 20 to 30% per booking, deal sites negotiate each deal, and creator programs take a commission on sales made with your code. Most other marketing asks for money first: ads bill you for clicks and agencies bill you monthly.

Here are the main pay-per-booking options, what each one costs, and who each one suits.

Option 1: Booking sites (Viator, GetYourGuide, Tripadvisor) and what they charge

Online travel agencies list your tour, take the booking and pay you later minus a commission.

• What it costs: usually 20 to 30% of the ticket price. GetYourGuide says its rate depends on the country and there's no fee to list. Viator doesn't publish a standard rate; operators and partners generally report 20 to 30%.
• What you get: huge reach. Viator also powers bookable listings on Tripadvisor, so one listing covers both.
• The catch: the customer belongs to the booking site, not you, and as of 2026 Viator controls the retail price shown to travelers. You compete on a page next to every other tour in town.

We break down the numbers in detail in a follow-up guide on what the big booking sites really cost.

Option 2: Deal sites (Groupon and others)

You offer a discounted voucher, the deal site sells it and keeps a share.

• What it costs: Groupon says there's no universal commission; it's negotiated deal by deal, with no setup or listing fee. Groupon also says the old "50% off and they take half" story is a myth.
• What you get: a burst of new customers, often first-timers.
• The catch: deep discounts attract bargain hunters, and vouchers can be redeemed on your busiest days.

Option 3: Creators who post with your discount

Local creators visit as your guests and post a video that sends their followers to book you with a discount. You only pay on bookings that used the code.

• What it costs: the creator's visit (comped tickets), the discount you choose, and a commission on sales the code brings in.
• What you get: real video of your business, made by people your future customers already follow, plus a promo code that proves exactly which sales came from it.
• The catch: it takes organizing. Someone has to pick creators who fit, schedule them, make sure they post with a disclosure, and track the code.

What we do at Adventures in Orlando

This is the model we run. Here's how it works for a business:

1. You set up a promo code for 10% off on your own booking system.
2. We send local Orlando creators to visit as your guests. Each one posts an Instagram Reel or TikTok as a Collab with your account and ours, telling followers to book you through Adventures in Orlando.
3. We give you a deal page on our site and feature you in our Orlando guides.
4. Customers book and pay on your checkout. You keep the customer and handle the booking like any other.

There's nothing to pay up front and no monthly fee. Your first $1,000 in sales through us is commission free. After that it's 15% of net sales on the code (after your discount, before tax, minus refunds).

How to choose

• Selling to tourists who plan weeks ahead? List on the booking sites. The reach is hard to match.
• Need a quick wave of first-time customers on slow days? A deal site can do that, if your margins handle the discount.
• Want video of your business and customers you keep? Creators with a code are the best fit, especially for anything visual: animals, water sports, food, thrill rides.

Plenty of businesses use all three. The common rule is the useful part: pay on bookings, not on promises.

Setting it up: the two guides to read next

Two practical guides cover the parts operators ask about most once they decide to try this.

• The code itself. How to set up a promo code in ROLLER, FareHarbor or Peek walks through creating the code, limiting it to the tickets and days you choose, and pulling the report that shows what it sold.
• The posts. Instagram collab posts for local businesses explains how a creator's video can appear on your own profile as well as theirs, what you have to accept in the app, and what to ask for before the visit.

Read the promo code guide first. Without a code that only this program uses, nobody can tell which bookings came from the visits.