What Viator, GetYourGuide and Groupon Really Cost Orlando Tour Operators

Viator doesn't publish a standard commission rate, and operators generally report 20 to 30%. GetYourGuide's supplier site cites 20 to 30% with no fee to list an activity. Groupon says there is no universal percentage and negotiates each deal. Here's what each one charges tour and attraction operators in Orlando and what comes with it, checked against the companies' own pages in November 2026.

Viator commission and fees (and Tripadvisor Experiences)

Viator is owned by Tripadvisor, and when your Tripadvisor listing is bookable, the booking runs through Viator. One listing covers both.

• Commission: Viator doesn't publish a standard rate. Operators and booking-software partners generally report 20 to 30%, depending on the region and type of experience.
• Paying for visibility: Viator offers a program where operators can raise their commission in exchange for better placement in search results.
• Fees: Viator says you pay only when a traveler books, not for clicks or impressions. A one-time fee per new product was reported in 2020; check your agreement for current terms.
• Pricing: under its 2026 operator agreement, Viator sets the retail price travelers see, while your payout is based on the net rate you set.
• Getting paid: after the experience happens, by direct deposit.

GetYourGuide commission and fees

• Commission: GetYourGuide says rates vary by country and are shared when you sign up; its supplier site cites 20 to 30%. In 2025 some operators reported increases from 20% to 30%.
• Fees: none to add or keep an activity listed. Commission is charged only on completed bookings.
• Getting paid: monthly at no cost, or twice a month for a small fee, with commission already taken out.

Groupon commission and fees

• Commission: Groupon says there is no universal percentage. Each deal is negotiated, and Groupon calls the "50% off, then they take half" story a myth.
• Fees: no setup, listing or upfront advertising fees. Groupon takes its share when a voucher is redeemed.
• Getting paid: weekly.

What you keep on a $60 ticket

Here's the same $60 ticket through each route, using a 25% booking-site commission as a middle-of-the-range example.

• Your own website, no discount: the customer pays $60.00 and you keep $60.00.
• Booking site at 25%: the customer pays $60.00 and you keep $45.00.
• Adventures in Orlando with a 10% code, during your first $1,000 in sales: the customer pays $54.00 and you keep $54.00.
• Adventures in Orlando with a 10% code, after the first $1,000: the customer pays $54.00 and you keep $45.90.

Groupon isn't in the table because its share is negotiated per deal.

The booking sites bring reach no one else can match. Their cost is that the customer is theirs: you often can't market to them again, and you appear right next to every competitor.

Where Adventures in Orlando fits

We're not a booking site. We send local creators to film your business, and their videos send viewers to book you through our site on your own checkout, with a discount code you control. You keep the customer's details, the booking and the relationship.

• Nothing up front, no monthly fee.
• First $1,000 in sales commission free, then 15% of net sales on the code.
• Every sale shows up on the code in your own booking system, so you always know what came from us.

If you're already on Viator, keep it. A creator-driven deal page is a second channel, not a replacement. Read more about getting bookings without paying up front.